01
Menus and table service
- Action
- Open today’s menu or order flow
- Placement
- One code per table or zone
- Measure
- Compare seating areas and meal periods
Suggested copy: “See today’s menu”
Campaign field guide
Make every scan answer a business question.
The strongest QR campaign connects one placement, one promise, and one useful next action.
Packaging play
Connect the product to its next useful step.
02
Reviews after purchase
- Action
- Open the exact review form
- Placement
- Receipt, counter, or follow-up card
- Measure
- Separate each store and staff shift
Suggested copy: “How did we do?”
03
WhatsApp leads
- Action
- Start a prefilled sales conversation
- Placement
- Signage, brochure, or product tag
- Measure
- Use codes for each offer and channel
Suggested copy: “Ask for a quick quote”
04
Retail packaging
- Action
- Show setup, care, recipes, or replenishment
- Placement
- Near the moment of product use
- Measure
- Track by product batch or SKU
Suggested copy: “Get the 60-second setup”
05
Property listings
- Action
- Open a mobile listing or book a viewing
- Placement
- Signboard, window card, and flyer
- Measure
- Give every property its own code
Suggested copy: “Tour this home”
06
Events
- Action
- Open agenda, map, check-in, or feedback
- Placement
- Badge, stage screen, table, and exit
- Measure
- Separate each session and location
Suggested copy: “Save the event guide”
07
Coupons and loyalty
- Action
- Claim an offer or join a program
- Placement
- Receipt, packaging, table, or bag
- Measure
- Tag the offer, venue, and creative
Suggested copy: “Claim your next-visit reward”
08
Multi-location attribution
- Action
- Send everyone to the same campaign
- Placement
- Use unique dynamic codes per branch
- Measure
- Compare scans and repeat rate by location
Suggested copy: “Unlock this location’s offer”
Print checklist
Test the physical moment, not only the file.
- 01. Use at least 20 mm for short, close-range codes.
- 02. Preserve four modules of clear quiet space.
- 03. Test both iPhone and Android at the real distance.
- 04. Add a clear outcome, not only “Scan me”.
- 05. Use unique dynamic codes to attribute placements.
Ready to build the first placement?
Start static for permanence or dynamic for measurement.